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Language Log: This is not me

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Paolo Lucchesi, "AQ’s Matt Semmelhack and Mark Liberman to open Bon Marché in Market Square", Inside Scoop SF 2/22/2013: Matt Semmelhack and Mark Liberman — the team behind the celebrated AQ in SoMa — are the first restaurant tenants of the big Market Square development (a.k.a. the Twitter building), where they plan to open a street-level, all-day brasserie and bar named Bon Marché. Also, AQ here apparently doesn't stand for "Autism Quotient": The term “AQ” (“As Quoted”) often appears on classic restaurant menus to describe fresh, seasonal or specialty items. For this restaurant we extended this concept one step further—As we update the menu to reflect the freshest produce, we also gradually transform the interior of the restaurant to reflect the palette and tone of the current season. Screen shot:

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